How to Bend Concrete
How to Bend Concrete
 

THE award winning short documentary

 
 
 

reviews

Truly inspiring. The opening scene introduces Neal Aronowitz, a passionate artist/designer who decides to fulfill his dream and bend concrete into beautiful furniture. The director, Mahesh Madhav, perfectly controls the structure and cleverly connects the viewer to the story, showcasing the most common thing any artist share- the passion to go out there and do what you love. Neal admits: “I said to myself: I've got to do it. If I don't do it now, I'm never going to do it.” - and with his beautiful smile, immediately makes the audience want to know more.
— Top Shorts

A thought-provoking documentary. It successfully balances information and emotion: and the outcome has an educational value alongside a message inspiration. Just like any artist, Neal is a perfectionist. But unlike many artists, Neal realizes that it is impossible to achieve perfection, which leads to the message of the film- just go out there and DO! It's possible.
— Festigious

Distribution / screening

The full version of “How to Bend Concrete…” is exclusively distributed by Films Media Group for the American educational market. Direct link is below. Check with your college or university for private screening logistics. Also, the featured artist and the filmmaker are available for classroom talks and Q+As, either virtual or physical. Please contact us on Instagram @heshpdx or @neal.aronowitz.

online streaming

The short edition of the film is available on Amazon Prime Video. This is the version that screened at over 30 festivals around the world, winning multiple awards including Best Documentary (2019 Oregon Cinema Arts Film Festival, 2020 BELIFF London), Best Design Film (2019 Arte Non-Stop Argentina), and Artists Award (2022 Franklin Int’l Film Festival).